A guide on how to design, upload and order cover artwork for your inserts
What is the cover?
Inserts can be pre-printed on one side. We call this the cover.
It will be loaded in the printer so that only one side needs to be printed for a fast and uninterrupted packing process. Your cover will be the same for every campaign & every customer.
Designing your cover artwork
Your cover artwork should reflect your brand styling. This may include:
- Brand logo
- Primary & secondary brand colours
- Brand or product imagery
- A “Thank you” message for customers
- A Call To Action encouraging customers to turn or open the insert
Download our InDesign Cover Artwork templates below if you want help getting started:
A5 - Cover (Static) Indesign Template.zip
A6 - Cover (Static) InDesign Template.zip
Artwork requirements
Make sure your artwork meets the following requirements before exporting:
- Standard A6 or A5 Dimensions
- A6: 105 x 148mm
- A5: 148 x 210mm
- PDF (print)
- CMYK colour profile
- 3mm bleed
- Crop marks
Ordering your cover artwork
Upload your cover artwork
1. Go to the Artwork section
2. Click Upload new artwork
3. Enter your artwork details including name, media size and artwork type
4. Upload your design in the Base Design section by clicking browse for file or dragging and dropping your PDF directly
5. Click Save
Order your cardstock
6. Go to the Stock & Ordering section
7. Click New order
8. Choose the correct product i.e. the type of card you’re ordering
9. Choose the quantity you’d like to order (we recommend 3 months' worth at a time for cost savings)
10. Choose the warehouse to send the stock to
11. See the Supplier Estimates showing the estimated delivery date and price of your order based on the amount chosen
12. Choose the cover artwork from the drop-down options on the right-hand side
13. Click Place Order and confirm your details before confirming
FAQs
Do I have to have a cover?
- Having a pre-printed cover is recommended to reduce print times in the warehouse. It’s also printed in higher resolution, giving you the chance to use more product imagery and brand colours.
- Desktop printers cannot print A6 double-side, so if you want this size and you want content on both sides of the insert then you must have a cover.
How do I update the email address I get stock alerts to?
- Go to Settings > General and scroll down to the Stock section.
How often can I change my cover artwork?
- If you manage your own stock, you can change it as long as you like. We recommend 3-6 months to benefit from scale pricing of your card.
What if I want to change the size of my artwork?
- If you've ordered cover artwork in a new size and redesigned your campaigns, you will need to let your warehouse know to switch the stock over to coordinate with your newly scheduled campaigns.